Automotive
BMW

Automotive

Client
BMW
services
art direction, concept, campaign
Agency

I was part of a small creative team responsible for BMW Global Campaigns. We created work not only on a story-by-story basis, but as part of an overall strategy across BMW's brand and its diverse implementation on different international markets.

bmw design 4 series coupe
bmw design 4 series coupe
bmw design print campaign

BMW STORIES

We kicked off and initiated a global campaign named #BMWstories. Each and every BMW is associated with individual experiences and together with content agencies and strategic partners we crafted branded content pieces for BMW in an authentic and emotional way. People can become part of BMW's driving pleasure stories and tell about their own personal BMW experience.

BMW stories website

Fernando is superdupermegagreat. I loved working with him. He is an outstanding creative, great art director and colleague. we all miss him.
Christoph Nann, CCO - FCB Germany


BMW ACTIVE TOURER

The commercial “One key to everything” depicts the varied life of an active community that is embodied by the first-ever BMW 2 Series Active Tourer. The commercial is shot from the perspective of the car key. This unique angle not only unites the diverse activities, situations and people involved, but also allows the viewer to be drawn into the action.

BMW Active tourer print ad
BMW Active tourer print ad

BMW X-DRIVE

Distinctive design, impulsive sportiness and a strong, extroverted character take driving pleasure to a whole new level. The “Embrace the Unknown” TV commercial shows a world that is constantly changing, inviting exploration. The new BMW X4 stays true to its X genes and takes on any challenge. It conquers the new, the unknown, the X.

LAYOUTS & MOODS

BMW car layouts
BMW bullet layout

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